How to Include Pantone's Colour of the Year 2020 in Your Living Room

After a long year, the wait is finally over! Pantone have announced their Colour of the Year for 2020: 19-4052 Classic Blue!

When Pantone began choosing their Colour of the Year over 20 years ago, nobody could have known that their announcements would become one of the most eagerly awaited events of the design world each year, especially Pantone‘s team itself. A relatively unknown company at the time, Pantone is now one of the biggest influences on product development and purchasing decisions in many sectors, including fashion, furniture design and industrial design, as well as packaging and graphic design.

Pantone‘s selection process involves a thorough analysis of trends. In order to come to a decision each year, Pantone‘s Colour Experts travel the world and study all aspects of life in order to determine the biggest new colour influences for the new year.

In order to create a full experience around the 2020 Colour of the Year reveal, Pantone collaborated with other companies to create the smell, sound, taste and texture of Classic Blue. These collaborations produced a suede like fabric sample, a musk and sea salt scented candle, a blue, berry-flavoured jelly and “Vivid Nostalgia” a three minute long audio track.

Pantone Colour of the Year 2020 – Get The Look:

Embedded in our psyches as a calming colour, Pantone‘s 19-4052 Classic Blue brings a feeling of peace and tranquility, offering refuge from the stresses of daily life. Helping with concentration by instilling a laser-like focus, Classic Blue helps to recentre thoughts and brings clarity. It is a colour that encourages reflection, and promotes resilience. A timeless colour, Classic Blue takes elegance from its simplicity. Evoking the sky at dusk, this shade of blue also brings the feeling of stability and reliability that we have desperately been needing in recent times. Today, we are bringing you our top picks for the best pieces to add some Classic Blue to your living room.